http://www.adchap.com/blog Serving You and Serving Ads Fri, 07 Nov 2008 13:12:35 +0000 http://backend.userland.com/rss092 en We have implemented a new feedback forum for advertisers and publishers to let us know how we are doing. To access the feedback forum, just login to the Ad Chap web interface at http://stats.adchap.com and you will see the feedback tab on the side of the screen. If you have an idea, ... http://www.adchap.com/blog/2008/11/07/ad-chaps-new-feedback-forum/ Just in time for our one year anniversary of Ad Chap launching on facebook (we went live one year ago today), we are releasing, in beta, a new analytics platform for both advertisers and publishers. Previously, you have been accessing Ad Chap either on our facebook or bebo applications within each ... http://www.adchap.com/blog/2008/10/27/ad-chap-one-year-birthday-and-new-analytics/ We realize the importance for both publishers and advertisers to have the data they need to manage their campaigns successfully.  We have been busy in development in order to improve Ad Chap reporting in several areas: - Access.  To date we have provided access to statistics and campaign management via the ... http://www.adchap.com/blog/2008/10/10/new-ad-chap-platform-and-interface-beta/ It has been a topic of discussion if social networking is approaching saturation in the United States or not.  There are many opinions on this subject but one thing that does seem to be quite unanimous is the growth prospects in the "rest of the world". Last month Comscore came out ... http://www.adchap.com/blog/2008/09/12/social-networking-explodes-worldwide/ Ad Chap is constantly striving to bring advertisers the best value and results for their advertising dollar.  Over the last 8 months we have been building systems and measures to improve click quality across the network.  While this effort has been very successful, it has been time consuming to build ... http://www.adchap.com/blog/2008/06/20/ad-chap-is-serious-about-traffic-quality/