We have been listening to social networking application publishers needs and one of the things they have been asking for is a better way to manage their traffic for all their social applications, across all social networks and across all Ad Networks.

We have built just that.

Features
Serve Ad from Multiple Ad Networks
Manage your traffic and ad serving for all of your ad networks from one interface.  We now allow you to enter the ad code of the other ad networks you are using.

Application and Ad Space Level
To start off, many will want to manage the traffic on an application and ad space level.  Lets take app ABC on facebook.  This means that you can choose any ad space on app ABC and split the traffic.  Lets say it is a 250×250 square ad on the home page of app ABC and you want to split all traffic between three ad networks.  33% Ad Chap, 33% Network A, 33% Network B.  No problem with the new Ad Chap Traffic Manager.

Country Level Traffic Management
We offer traffic and ad serving management down to the country level.  Want to give 23% / 30% / 20% / 27% of USA traffic to four different ad networks, and the rest of countries split 25 / 25/ 25/ 25?  No problem.  You can also set each country’s traffic separately down to this level of detail if you like.

Dynamic Changes
Once it is set up for your ad space(s) on your app, you can change the percentage of traffic sent to each ad network, add an ad network, replace an ad network and make other changes to your heart’s content.  No more changing the ad codes on your apps a hundred times.

Statistics
We can only track your costs and revenue on our own Ad Chap network so we have kept your Ad Chap statistics and all other 3rd party statistics separate.  Your Ad Chap served ads will still give you the same real time statistics you have already been getting.  For 3rd party served ads, we give you textual and graphical statistics on impressions only.  We also have impressions by country in textual and graphical map formats.

Tracking Clicks and Revenue from 3rd Party Ad Networks.
We only serve the ad of a 3rd party network to your app page, after that we can not track clicks nor revenue.  That will be done in the admin interface of the other network that the other ad is coming from.

Setup
We have tried to make the setup process as easy as possible.  Just follow the notes and tips on each page and you should have no problems.  The Traffic Manager is available under the “Manage” tab of the publisher interface.

The Cost?
There is no cost.  We do require that you send a minimum of 15% of the traffic to the Ad Chap network.  This helps us to cover the costs of serving ads for other networks as we don’t earn any proceeds from this new service.  We feel it is a reasonable minimum percentage.  If you have a very large app or large amount of traffic and need to lower this, let us know and we will try to work something out for you.

Social Networks Served
We currently accept publishers with quality traffic on the following social networks:
- bebo
- facebook
- friendster
- hi5
- hyves
- myspace
- orkut (launching in Sept 2009)
- netlog

The Ad Chap Traffic Manager service is available immediately in the Ad Chap publisher interface.

If you have any questions please contact us at support at adchap.com.

We have added the hyves.nl social network to Ad Chap.  Hyves publishers, application developers and owners can now monetize your hyves social application traffic with Ad Chap.

The service is available now for publishers in the AdChap Publisher interface.

We will be posting more details and background about Hyves in a separate post in the coming week.

Last week we have added the ability for application developers on the netlog social network to deliver ads with Ad Chap to monetize their applications.

Ad Chap is now available on the following social networks:

facebook
bebo
friendster
hi5
myspace
netlog

For those of you that are not familiar with netlog, we will be posting an overview of of this popular European social network in the coming week.

This week we have introduced a new ad design and format for publishers.  It is a standard size IAB 728 x 90 banner size that looks like this:

- Advertisers can include a picture (left) and a custom call to action of their choosing.
- Publishers can customize the look, feel and colors to suit their application pages.  You can configure this in the Ad Chap web interface as usual.

The new ad design and the call to action feature for advertisers is available for use immediately.

If you like the design and would like to see other IAB sizes in this format, let us know.

We have been getting a lot of requests from smaller publishers that they would like to try Ad Chap on their social network applications but the payout threshold was too high for them.

Effective immediately we are dropping the payout minimum for Ad Chap publishers  to $50.  This means that when your account reaches USD $50 in earnings, you will be paid.

We pay our publishers on time, once a month on a net 30 basis.

Payment methods.  We offer PayPal as the standard payment method.  If you are a larger publisher, we can arrange payment by bank wire / telegraphic transfer.

Social networks.  With Ad Chap, you can monetize your applications on facebook, myspace, hi5, bebo and friendster.

If you have any questions about regarding our payment policies or getting set up to deliver Ad Chap ads on your application, please contact us at support at adchap.com.

Both publishers and advertisers can register an Ad Chap account at http://stats.adchap.com