Ad Chap is Serious About Traffic Quality
Ad Chap is constantly striving to bring advertisers the best value and results for their advertising dollar. Over the last 8 months we have been building systems and measures to improve click quality across the network. While this effort has been very successful, it has been time consuming to build and monitor these systems and data. We are happy with the traffic quality on Ad Chap but we wanted to make a commitment to improve even more for the long term.
We have recently teamed up with Click Forensics, the global leader in click fraud prevention and traffic quality improvement. Click Forensics has over 4000 publishers and ad networks using their services. Google, Yahoo! and many other large ad networks are among their ranks.
Click Forensics uses a two pronged approach. First, they help us by using patent-pending heuristic detection technology to measure traffic quality using the Ad Chap network data. Second, data is matched to their database (of 4000 networks) to identify click fraud by identifying known click farms, rouge proxies, known offending IPs, publishers and much more.
Ad Chap is pleased to be working with Click Forensics and we are confident that our advertisers and publishers will see the short and long term benefits with increased ROI and increased revenues.
Click Forensics also has a press release out today announcing that we are working with them.
