UK Online Ad Spend to Overtake TV This Year
There is a huge transformation underway. The way we live our lives and how we spend our time is changing, drastically. The young generation is growing up in the information age with tools and mediums that weren’t available (or not nearly advanced) just ten years ago. The Internet, social media, instant messaging, voice over IP, mobile phones, online video, user generated content (creation and consumption), video games and virtual worlds just to name a few. Kids and teens are spending less time watching TV and more and more time consuming content, being entertained and communicating on these new media platforms.
What does this mean for TV and TV advertising? Well, simply.. with less eyes watching traditional TV there is going to be a drop in advertising budgets. Conversely, more eyes and more hours spent online should see a shift of advertising budgets towards the online world.
Enders Analysis is reporting this week that UK online ad spending will overtake television THIS YEAR. The transformation is happening quicker than most expected.
Reuters also reported and has a good article here.
