Ad Chap is constantly striving to bring advertisers the best value and results for their advertising dollar.  Over the last 8 months we have been building systems and measures to improve click quality across the network.  While this effort has been very successful, it has been time consuming to build and monitor these systems and data.  We are happy with the traffic quality on Ad Chap but we wanted to make a commitment to improve even more for the long term.

We have recently teamed up with Click Forensics, the global leader in click fraud prevention and traffic quality improvement.  Click Forensics has over 4000 publishers and ad networks using their services.  Google, Yahoo! and many other large ad networks are among their ranks.

Click Forensics uses a two pronged approach.  First, they help us by using patent-pending heuristic detection technology to measure traffic quality using the Ad Chap network data.  Second, data is matched to their database (of 4000 networks) to identify click fraud by identifying known click farms, rouge proxies, known offending IPs, publishers and much more.

Ad Chap is pleased to be working with Click Forensics and we are confident that our advertisers and publishers will see the short and long term benefits with increased ROI and increased revenues.

Click Forensics also has a press release out today announcing that we are working with them.

There is a huge transformation underway. The way we live our lives and how we spend our time is changing, drastically. The young generation is growing up in the information age with tools and mediums that weren’t available (or not nearly advanced) just ten years ago. The Internet, social media, instant messaging, voice over IP, mobile phones, online video, user generated content (creation and consumption), video games and virtual worlds just to name a few. Kids and teens are spending less time watching TV and more and more time consuming content, being entertained and communicating on these new media platforms.

What does this mean for TV and TV advertising? Well, simply.. with less eyes watching traditional TV there is going to be a drop in advertising budgets. Conversely, more eyes and more hours spent online should see a shift of advertising budgets towards the online world.

Enders Analysis is reporting this week that UK online ad spending will overtake television THIS YEAR. The transformation is happening quicker than most expected.

Reuters also reported and has a good article here.

Application and widget developers are always looking for more reach for usage of their apps.  We are finding that many app companies first on facebook due to its first mover advantage and (relative) maturity of the platform.  As we know, facebook is growing and expanding to many markets but there are other social networks in those markets that are more esablished.

hi5 has a broader international user base and is growing quickly.  According to Comscore, hi5 now has 45 million monthly visitors (April 2008).  The initial reviews of its 3rd party application platform are very good and hi5 is becoming an increasingly important social network for application owners.

Ad Chap can now monetize applications on the hi5 platform as of today.   Developers / publishers can set Ad Chap ads to run on your hi5 app immediately through the existing Ad Chap interface.

To enhance reach for both publishers and advertisers, we will continue to add more social network platforms to Ad Chap in the near future.