Ad Chap Launches Geographic Targeting

We realize how important targeting is for both advertisers and publishers.  For advertisers, it is critical to get their ads in front of their target market.

Today we went live with our first targeting features, geographic targeting to social networks.  We have set it up so you can now target to either a pre-set group of countries (or regions) or to individual countries.  You can also target to both a region and countries.

The pricing for CPC targeting is currently fixed based and based on amount of traffic that we get to each country and also advertiser demand.   You can see the pricing as you set up or edit your ad in the Ad Chap facebook interface and currently ranges from $0.09 to $0.17 per click.

The packaged priced regions that are available, are as follows:

- Western English Speaking Countries
- Asia
- Middle East
- Scandinavia
- Western Europe
- South America
- All other countries

For individual countries we have over 200 countries to choose from.

And for those who don’t need targeting, we still have “run of the network” pricing that will deliver ads to all countries and regions.

As stated above this is the first of our targeting features to come.  We are currently working on several initiatives to add more factors, features and demographics to our targeting capabilities.

For publishers, this is also a step in the right direction for us to be able to effectively manage the full range of your inventory and maximize revenue based on the makeup of your traffic.  All traffic is not equal and you should be paid according to the quality and value of that traffic.  No changes are needed on the part of publishers to take advantage of our targeting features.  We will automatically deliver targeted ads to your traffic.

Geographic targeting is available right now on the Ad Chap facebook application.   For more information, you can see our FAQ on Targeting.