Ad Chap January 2008 User Demographics

Some advertisers and publishers have been asking what the user demographics of the Ad Chap network looks like. To give you an idea we have compiled the stats for January 2008 as an example. As expected, USA, UK and Canada were top of the list with a total of 54% of the traffic. If we add in Singapore (6%), Australia (6%) and New Zealand (1%) then we get 67% of the traffic coming from primarily English speaking “1st World” countries. One could also argue that Norway, Finland and Sweden could be added to that list as those countries all pretty much can speak English as a second language. That would bring the total up to 70% for the “1st world” plus English speaking audience.

We were actually surprised by the lack of presence by Spanish speaking countries to date. Facebook has just launched the Spanish language version though so maybe Spanish speakers will take to using facebook more with a localized interface.

We are currently working on and testing geographic targeting for Ad Chap. Soon, advertisers will be able to target their campaigns to certain countries and groups of countries.

As we add more social networks to Ad Chap, it will be interesting to see how the user demographics change. With geographic targeting you will be able to target your demographic across the whole Ad Chap network and all of the social networks that we work with. We will keep you posted on progress.

This entry was posted on February 20th, 2008 and is filed under Ad Chap News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.