Launch of Ad Chap on Bebo

Today we are announcing that Ad Chap is open for business on Bebo. We have ported our Ad Chap interface for advertisers and publishers to the Bebo application platform and is available for use immediately. To our knowledge, Ad Chap is the first ad network to offer the convenience of working directly in Bebo.

Bebo has approximately 40+ million users with approximately 11.6 million of those are in the UK and Ireland and it is the largest social networking site in the UK by far. Bebo is also said to be the world’s most engaging social media network with users spending an average of 40 minutes per usage day on the site (source: bebo). The latest research from Nielsen Online suggests that the average age of a bebo user is 29.4 years old. So much for the myth that only teens are using social networking sites (they claim the average age of a facebook user is 34, in case anyone is wondering).

Our move to Bebo will give Ad Chap advertisers much more reach to European and International social networking site users going forward. Advertiser’s off-facebook ads (ads for external or outside of facebook properties) placed on Ad Chap will be automatically distributed to both facebook and bebo so you don’t need to make any changes in your campaign.

The only difference for advertisers is if you are advertising for a facebook or bebo application. If this is the case, the we assume since these applications only work on their respective platforms that these ads should only be shown on their respective network. So if you advertise for a facebook application, your ad will only show on facebook. Same for bebo.

For publishers, we have created several new ad formats to suit the different page size in bebo. As usual, you are able to customize the look, feel and colors of your ads to suit your application. Publisher payout terms, percentages and earnings remain the same as on facebook.

Both advertisers and publishers will continue to have real-time stats and reporting on their campaigns and activity.

We are dedicated to expanding the reach of Ad Chap across social networks. The next big one will be MySpace. MySpace has launched their developer platform in beta and it is expected to go live in 2-4 weeks. Ad Chap will be there to serve your advertising and publishing needs.

Ad Chap on Bebo is available at http://apps.bebo.com/adchap/

This entry was posted on February 18th, 2008 and is filed under Ad Chap News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.