We have recently added many new ad formats for publishers to use inside of facebook. We now have 20 ad formats to suit almost any type of facebook application design.

As with all our ad formats, the colors and style of the ads are completely customizable so you can match the ads with your application’s design. We suggest that you do customize the colors and experiment to find the best fit for your app.

You can view the new ad formats here.

As many know, bebo has launched their 3rd party application developers platform. Many facebook app owners will soon be porting over their apps to bebo. In order to prepare your monetization strategy, we have also posted the ad formats that will be coming with our bebo launch. We have the lion’s share of the work already done and are expecting to have Ad Chap live on bebo before the end of February 2008. This will give advertisers yet more impressions and exposure. For bebo application developers, you will have the ability to monetize your bebo apps with Ad Chap.

We have made a few improvements to the Ad Chap interface to make navigation and getting stats easier for both publishers and advertisers. Here are some of the changes:

- Now there are distinct advertiser and publisher modes. You can switch between them at the top of the page.
- Stats Dashboard (for both publisher and advertiser) can now select a date range to view the stats
- Added eCPM and revenue to the publisher dashboard
- Added cost and ad status to advertiser dashboard
- You can set your preference to default to advertiser of publisher mode

This new interface is much clearer and will a better platform for us to grow upon. We hope it makes things a little easier for you.

Happy New Year and best wishes to you for 2008. We look forward to serving you in the new year!