Now More Capacity on Ad Chap for Facebook

As stated earlier, we have been impressed with the initial demand for the Ad Chap advertising network on facebook.  This demand initially caught us off guard however and our initial infrastructure was unable to handle the loads required.   Too much demand is a good problem to have but it has been  a little frustrating for both us and you, our customers.

We are excited to report that we have implemented an entirely new infrastructure to solve the problem.  Without going into the technical details, we are now able to deliver substantially more ads on the network.  In addition, we are set up to scale the system quickly and when demand requires.

For publishers, this will mean stability along with fast serving adds for your facebook application.  This should translate into more reliable and predictable revenue streams for the long term.

For advertisers, it means that we we will be able to increase the volume of ads delivered and get your message out to millions more facebook users.   Diversity of inventory is growing daily as new publishers come on board, this will get your ad on more and more facebook applications going forward.  Advertisers that want to take advantage of our new capacity should take a look at our new volume pricing to get the most value for your facebook advertising spend.

We want to thank both publishers and advertisers for sticking with us through our initial start up month and the associated growing pains.

For those that tried us before while we were having server problems, we invite you to give us another shot.  We are stable, back on track now and we will continue to work hard to make Ad Chap the best facebook advertising network to serve your needs.

Ad Chap is available on facebook here  http://apps.facebook.com/ad_chap/   

This entry was posted on December 11th, 2007 and is filed under Ad Chap News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.