Archive for October 2007

 
 

Ad Chap Day One

The Ad Chap ad network has been open to facebook developers for 24hrs now and we have had a great response.  We delivered over 3 million ad impressions in the first 24 hours today!   Thank you to everyone who put their trust in us to try out the service on the first day.

We also had a chance to upgrade the servers today due to higher than expected usage.   We added several more http servers to handle the load of some bigger facebook apps.  User reports and our testing is showing that ads are serving quickly and are snappy, no one wants to wait for ads to load on pages.  We will be adding servers as necessary to make sure the ads are fast.

In the coming weeks we also have several new and upgraded features planned.  Some are in development now and we will give you news on those as they are launched.

For those who do not have access to Ad Chap yet, you can access it from inside of facebook by adding the Ad Chap application.  (click here to add the Ad Chap application for facebook)

A Letter to facebook application developers and owners

We would like to take this opportunity to introduce Ad Chap, the new ad network for social networking sites. We hope the following will help to answer your initial questions and to learn more about our plans and ideals.

First, you may be asking, “What can Ad Chap do for me?” We are here to help do two things:

- Provide you with the easiest and best way to monitize your social networking applications
- Provide you with the network and tools to advertise and get your message out to the hundreds of millions of social network users (i.e. facebook and others)

With several other ad networks out there why another one?
We believe we can improve on what is out there now and make a difference for you. There are many factors but ease of use, reporting, reach, revenues, targeting, aesthetics and customization are areas that we think can be improved on.

Will you listen?
YES! In order to build the tools that you need for your advertising and monitization needs we will always be actively taking suggestions from our users and customers. We encourage you to let us know what needs to be better.

Are you a company or individual?
We are a solvent company that plans on being around for a long time. We have a dedicated team of developers and other team members that will be here to making Ad Chap the best service for you.

What do you think about XYZ ad network?

We would like you to answer that yourselves. We encourage you to try out competitors solutions and choose the one that is right for your business.

When will you launch your service?

We will be initially opening up the service on Tuesday October 30, 2007 to the 3rd party application developers on the facebook f8 platform. We have developed a facebook application so you can take care of you advertising and monitization from right inside facebook.

Will you be available on ABC social network’s platform?

We have plans to open the service on other social networks but we will concentrate on servicing facebook to start.

What type of ads will you help serve?

Ad Chap is currently a Cost Per Click (CPC) network as we believe it is the most effective and fair system for both publishers and advertisers.

Can I try out your service for free?

Yes. We currently have free clicks available for you to try out the service. Just install the Ad Chap facebook application and goto the ‘Buy Ads’ tab, you will see the free clicks there.

Can I customize the ads shown on my app?

Yes. There are several sizes for you to use as well as color customizations to make the ads match the feel of your app pages.

How and when can I get paid?
‘Payday’ is on the 7th of every month. You can currently get paid via PayPal or cheque.

Do you have a website?
Our website and blog is available at http://adchap.com.

What about support?

Support will be available starting Oct 30 at support (at) adchap.com.

We hope this helps you to understand more about Ad Chap. We will have more information for you in the next 24 hours after launch. Thanks for taking the time to read this and we hope that together with you we can build the best ad network for your social applications.

Sincerely,
The Ad Chap Team

Ad Chap Launch Announcement

We will be making an announcement regarding the launch of Ad Chap on Monday October 29th. We will be posting the details here on the Ad Chap blog so see you Monday!

Testing

Testing on the new Ad Chap production servers has been going very well so far.  We will have an announcement coming before the end of the week.   Stay tuned.

Ad Chap Frequently Asked Questions

As we continue testing, we wanted to get you more information about the Ad Chap ad network and services. In the right sidebar of this page you will see some of our frequently asked questions Advertiser’s FAQ, General FAQ and the Publisher’s FAQ.